Will New MailerLite Impact Pricing?

email icon "New MailerLite How will it impact pricing?"

If you’re an author using MailerLite for your email service provider–or you’re considering making a switch to MailerLite–you may be wondering how the new upgrade will impact your author newsletter budget. After reviewing the information on their website and having a quick online chat with one of their service reps this morning, here are the…

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How to Shorten Footer Content to Avoid Spam

Illustration of two men checking email envelope for spam with magnifying glass

In our blog series kickoff article, we outlined twelve tips to improve your email deliverability. Tip #3 is to shorten your footer info. But before we do that, we need to familiarize ourselves with the CAN-SPAM Act. Commercial communications (including your email newsletter) are regulated by the Federal Trade Commission (FTC). According to its website,…

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Hook Readers With These 13 Email Subject Line Tips

Illustration of computer window with email app open. Headline: Crafting email subject lines

Every good story starts with a problem. Here is ours. The Problem People who never open your email will never read your email. They’ll miss the blurb about your upcoming release, miss the link to pre-order, miss the fun giveaway. They won’t be making that recipe you sent, so they won’t be sharing a photo…

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How to Brand Your Author Newsletter


In a previous post we said the most important reason people open emails is because of the sender. To bring that home, your readers open your email because it’s from you. We also talked about author branding – what it is and why it matters, and what it means for your newsletter. What are your…

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Are You Using Too Many Links in Your Author Newsletter?

illustration of hands on keyboard and mouse. Headline: "Get more opens and clicks with less links."

Author newsletters are an effective way to promote your newest release, direct fans to special sales, help other authors promote their books, and more. But including too many links in your newsletter may get you flagged as spam, preventing your email from reaching your reader’s inbox.  Why does the number of links matter? How many…

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Why Readers Open Your Emails

Woman sitting in chair with tablet and email

Last week I stumbled across a statistic. Twice. I posed it as a question in the AuthorCompany Facebook Group. (Join us if you haven’t yet!) Here’s the question: What is the #1 reason people open your email?Answer: Because it’s from YOU. According to research conducted by SuperOffice, “45% of subscribers say they are likely to…

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How many images should you include in your email newsletter?

Woman sitting at desktop computer looking at email

Download “The Takeaway” PDF. We are inundated with information these days, and nowhere is that more apparent than our email inboxes. Email service companies know this is a stress for their users, so they are increasingly filtering email to eliminate unwanted mail. As a result, your newsletter may never make it to the inbox of…

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A Better Option for Domain Email…and Why That Matters

open envelope with letter and a paper airplane

Domain email is addressed to your domain name instead of a third-party service (like @gmail or @yahoo). For example, heather@authorcompany.com and heather@oxblaze.com are both addressed to my domains. A third-party email address (like @gmail) is easy to get and use, but there are several reasons for having domain email too. Some benefits are non-technical (professionalism,…

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