Posts Tagged ‘Email Newsletters’
Will New MailerLite Impact Pricing?
If you’re an author using MailerLite for your email service provider–or you’re considering making a switch to MailerLite–you may be wondering how the new upgrade will impact your author newsletter budget. After reviewing the information on their website and having a quick online chat with one of their service reps this morning, here are the…
Read MoreHow to Shorten Footer Content to Avoid Spam
In our blog series kickoff article, we outlined twelve tips to improve your email deliverability. Tip #3 is to shorten your footer info. But before we do that, we need to familiarize ourselves with the CAN-SPAM Act. Commercial communications (including your email newsletter) are regulated by the Federal Trade Commission (FTC). According to its website,…
Read MoreHook Readers With These 13 Email Subject Line Tips
Every good story starts with a problem. Here is ours. The Problem People who never open your email will never read your email. They’ll miss the blurb about your upcoming release, miss the link to pre-order, miss the fun giveaway. They won’t be making that recipe you sent, so they won’t be sharing a photo…
Read MoreHow to Brand Your Author Newsletter
In a previous post we said the most important reason people open emails is because of the sender. To bring that home, your readers open your email because it’s from you. We also talked about author branding – what it is and why it matters, and what it means for your newsletter. What are your…
Read MoreAre You Using Too Many Links in Your Author Newsletter?
Author newsletters are an effective way to promote your newest release, direct fans to special sales, help other authors promote their books, and more. But including too many links in your newsletter may get you flagged as spam, preventing your email from reaching your reader’s inbox. Why does the number of links matter? How many…
Read MoreWhy Readers Open Your Emails
Last week I stumbled across a statistic. Twice. I posed it as a question in the AuthorCompany Facebook Group. (Join us if you haven’t yet!) Here’s the question: What is the #1 reason people open your email?Answer: Because it’s from YOU. According to research conducted by SuperOffice, “45% of subscribers say they are likely to…
Read MoreHow many images should you include in your email newsletter?
Download “The Takeaway” PDF. We are inundated with information these days, and nowhere is that more apparent than our email inboxes. Email service companies know this is a stress for their users, so they are increasingly filtering email to eliminate unwanted mail. As a result, your newsletter may never make it to the inbox of…
Read MoreA Dozen Dos and Don’ts to Optimize Email Deliverability
This week, one of my clients asked me if I had any tips on how to prevent her email newsletter from landing in Gmail’s Promotions tab. I did have a short list of dos and don’ts, but it was a little outdated. I wondered what the best advice was for 2021, and this curiosity led…
Read MoreA Better Option for Domain Email…and Why That Matters
Domain email is addressed to your domain name instead of a third-party service (like @gmail or @yahoo). For example, heather@authorcompany.com and heather@oxblaze.com are both addressed to my domains. A third-party email address (like @gmail) is easy to get and use, but there are several reasons for having domain email too. Some benefits are non-technical (professionalism,…
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