Posts Tagged ‘CAN-SPAM Act’
How to Shorten Footer Content to Avoid Spam
In our blog series kickoff article, we outlined twelve tips to improve your email deliverability. Tip #3 is to shorten your footer info. But before we do that, we need to familiarize ourselves with the CAN-SPAM Act. Commercial communications (including your email newsletter) are regulated by the Federal Trade Commission (FTC). According to its website,…
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