Why Readers Open Your Emails
Last week I stumbled across a statistic. Twice. I posed it as a question in the AuthorCompany Facebook Group. (Join us if you haven’t yet!) Here’s the question: What is the #1 reason people open your email?Answer: Because it’s from YOU. According to research conducted by SuperOffice, “45% of subscribers say they are likely to…
Read MoreHow many images should you include in your email newsletter?
Download “The Takeaway” PDF. We are inundated with information these days, and nowhere is that more apparent than our email inboxes. Email service companies know this is a stress for their users, so they are increasingly filtering email to eliminate unwanted mail. As a result, your newsletter may never make it to the inbox of…
Read MoreA Dozen Dos and Don’ts to Optimize Email Deliverability
This week, one of my clients asked me if I had any tips on how to prevent her email newsletter from landing in Gmail’s Promotions tab. I did have a short list of dos and don’ts, but it was a little outdated. I wondered what the best advice was for 2021, and this curiosity led…
Read More3 Things to Know About Apple’s Mail Update
Thanks to Tina Radcliffe for forwarding me MailerLite’s article on the new Apple Mail update, rolling out September 20, 2021. This is going to impact most of us who send newsletters or engage in other email marketing. These changes will currently impact Apple Mail users, but look for other mail services to follow suit. (This…
Read MoreLet’s Talk About Readers…
As writers, where would we be without readers? We write to explore the stories that inhabit the shadowy corners of our imagination, hoping others will come along for the adventure. We gather readers from obscure ends of the earth, spend more time than we want to (ought to?) on social media in order to “reach”…
Read MoreWisdom From the Cork Board #1
I was displaced by Hurricane Laura last August, and after 11 months, I was able to move back home. I still have most of my stuff in boxes, stacked in the middle of rooms throughout the house, waiting for the contractor to finish the quarter-round trim. (Until then, everything is stacked away from the baseboards and it…
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